

Lifecycle of a Running Shoe
Wondering why you should invest in a quality pair of running shoes? One look at all you’ll use them for over their lifetime—hint: it’s not just running!—and you’ll see why they’re worth every penny.
PHASE 1: NEW. You’ve just brought a brand-new pair of shoes, and gosh, they feel amazing! You forgot how new shoes felt! You resolve to keep them feeling and looking like new—and use them only for running. Duration: 3–4 months
PHASE 2: NEWEST OLD SHOES. Slowly, you find yourself